You want to make sure your website and company are in a prime position when it comes to search engine results. Our team uses the latest techniques and tactics to optimize your site’s ranking potential.
The key to an effective SEO campaign is generating a large amount of targeted traffic. This starts with in-depth keyword research. Researching potential keywords provides us with important insights into customer psychology and the current market, so that we can increase your search engine hits.
Our strategy is data based. We begin by learning as much as we can about your clients and the current market. We get into the minds of our target audience, know how and what they think even better than they do. Once we have a complete understanding of the customer, then we can determine the perfect combinations and strings which lead to conversions.
We perform technical on-page audits and optimization. We will evaluate your site for performance in terms of SEO compliance and structure and will identify areas for improvement. This is a highly-complex process that takes into account data beyond the text of the page. We focus on authority distribution, how search engines crawl your site, and general accessibility.
It’s important to know and understand your competition. We use competitive analysis to identify your top competitors for certain keywords. Using a variety of metrics, we evaluate these competitors and determine how they’re out-performing you and what strategies can be implemented to surpass them.
Our strategy includes link building to your target landing pages as identified by keyword research. The first step is to maximize the authority of the landing pages, which plays a significant role in ranking, then we can focus on other pages and targets.
Content for content’s sake is pointless. You need to know what your target audience values and cares about. Our team helps identify the different areas of your market and works to create and promote content that is relevant and encourages full engagement.
From Snapchat, to LinkedIn, to Facebook, it’s important to understand the social media sites your clients use and how best to utilize them to reach your target audience. We will help you determine the best social media platforms to engage with your specific audience and which social media platforms you should use for optimal promotion of your brand. Then we can begin to establish or elevate your presence online.
We have an expert team of data analysts to help gather and interpret large sets of data. This data helps identify opportunities that are unique to your brand and company and will help guide your campaign.
Let our team manage your online reputation. We make sure that your company and story show up in appropriate search results and ensure accuracy and authenticity.
With our conversion rate optimization strategy, you’ll see an increase of traffic on your landing page and an increase in product views on ecommerce sites. We will help you turn customer and client interest into action.