Conversion Rate Optimization

science-based approach to conversion rate optimization

A great marketing campaign does two things: it increases the amount of traffic and optimizes the amount of traffic that converts. Conversion rate optimization (CRO) is based on testing. Our team uses testing to ensure that large gains in traffic lead to corresponding gains in revenue, your ultimate goal.

Conversion funnel audit

We will help your team analyze or even build your conversion funnel. First we need to understand what your audience wants and when they want it. Then we will identify potential holes in your scheme. Through careful research, we will make sure the right type of traffic is finding the right pages and getting the information they need to convert. This will increase your number of buyers and decrease the rate at which consumers drop out of the buyer’s game.

UX audit

The difference between a successful site and an unsuccessful site comes down to how users interact with it. Our web designers will inspect your site and content to determine any potential problems or issues that could deter or prevent users from converting. Once identified, our team can help to rectify any problems. We also encourage the installation of tracking software, so that we can learn more about how users engage with your site to identify further opportunities for improvement.

A/B testing

A/B testing, allows us to learn exactly what users need to see in order to convert. We use A/B testing to improve conversion rates of your key pages. We consider all aspects of your site and may test everything from copy to icon colors.